Versace Eyewear The World Of Vanity And Style

The Versace brand has never been about depicting a simple look. Instead, it has always been about style, allure and vanity. Gianni Versace started off his Italian fashion company in 1978. The 70s culture left a lasting impact on the brand itself, as it produced products based on the Rock n Roll style that was prominent throughout era. While a lot can be said about the Versace empire and the life of Gianni himself, in this post we will explore a bit of history about the Versace Eyewear business.

The Versace brand has always been about capitalizing on the vanity of its customers, who are depicted as men and women with a strong personality. Versace’s range of eye-glasses are a part of its eyewear range which is manufactured under license from the Luxottica group. Since a brand always thrives by using icons, Versace eye glasses are endorsed with the eccentric symbol of Medusa. The symbol was adopted from a sculpture portraying the ominous character from the Greek mythology. There was even a time when the Versace models struck a Medusa pose during photo shoots. This symbol was used as it was considered as seductive, historic and classy. It wasn’t long after its introduction that Medusa became the spirit of the brand itself.

The Versace eye-wear range is primarily targeted towards young individuals between the age range of 25 to 35 years. Versace manufactures both sunglasses and optical frames. The glasses come in a variety of styles that are meant to give a vibe of feminism, masculinity and style. What makes the Versace eye- range unique are the infinite number of styles, shapes and colors that are available to match the needs of people from all walks of life.